Is hell conservative or liberal?

From beliefnet.com, via Newsweek magazine:

Conservatives are more confident than liberals that they'll avoid hell—and that they know someone who won't. Liberals are less confident about their own chances of escaping hell and less sure they can identify the damned.

Later,

In what may be a worrisome sign of the state of family relations, those who thought their family members were headed down were very likely to think of hell as a place of fire and torment. Oh, and eternal. It was unclear whether the respondents were expressing a prediction or a wish.