Satisfectellent?

What the hell is Snickers trying to get across with that new ad-campaign slogan SATISFECTELLENT?! I guess they're trying to combine the idea of "satisfying" or "satisfaction" with "excellent"...that's the best I can come up with. But it they're trying to get across "excellent," why the "-ectellent"?

How about "satisfexcellent" or "satisfacxellent"? All I get from "-ectellent" is something like "feculent," which I doubt the Snickers folks were looking to get across. Who knows?

Donde los yikes! as Jerry would say.